Unify your data. Power AI & personalization.
Turn fragmented customer data into a single, activatable source of truth — ingestion, identity resolution, segmentation and activation — the foundation every AI and marketing use case depends on.
Who it's for
This track has a lane for every role that touches the platform.
What you'll learn
Outcomes your team can apply the Monday after training.
Unify customer data
Ingest and harmonize data from every source.
Identity resolution
Resolve fragmented identities into a single profile.
Calculated insights
Turn raw data into decision-ready metrics.
Segmentation & activation
Build precise segments and activate them anywhere.
Power AI use cases
Feed reliable data to every AI feature you deploy.
Governance & quality
Trust, consent, and quality baked into every flow.
Curriculum
8 modules, built around hands-on labs — not slideware.
Data Cloud Overview
Architecture, concepts, and value.
Data Ingestion
Streaming, batch, and connectors.
Data Harmonization
Model data with the canonical schema.
Identity Resolution
Rules, rulesets, and outcomes.
Calculated Insights
Metrics your business teams will use.
Segmentation
Precise, real-time audience building.
Activation
Send audiences where they need to go.
Governance & Security
Consent, quality, and controls.
Hands-on, not hypothetical
Every module ends in a lab using a real org and business scenarios — the way your team will actually work.
Explore other tracks
Bundle multiple platforms into a single role-based curriculum.
Frequently asked questions
Everything enrolment and delivery.
Who should attend this program?+
Anyone whose role touches the platform — from marketing and business users to admins, developers, architects and leadership. Content is delivered in role-based lanes so every attendee learns exactly what moves their work forward.
How is the training delivered?+
Live and instructor-led. Choose virtual, on-site, or hybrid delivery. Every module ends in a hands-on lab in a real Salesforce org.
Do participants get a certificate?+
Yes — every participant receives a Genetrix certificate of completion, plus 30 days of post-training support from your instructor.
How is pricing calculated?+
Every engagement is scoped to your team — size, roles, delivery format, industry and customization. We quote transparently after a short discovery call, so you only pay for what your team actually needs.
Ready to bring Data Cloud in-house?
Tell us your team size, roles and goals. A Genetrix consultant will call you back with a customized curriculum and quote — no list price, no surprises.