Run Marketing Cloud in-house, end to end
Turn your marketing team into self-sufficient Marketing Cloud practitioners — Email Studio, Journey Builder, automation, AMPscript and SQL — through practical, implementation-focused training.
Who it's for
This track has a lane for every role that touches the platform.
What you'll learn
Outcomes your team can apply the Monday after training.
Design scalable journeys
Journey Builder patterns that scale beyond a single campaign.
Personalized email campaigns
Segmentation and dynamic content that lifts engagement.
Automate marketing processes
Automation Studio workflows for reliable operations.
Dynamic content with AMPscript
Practical AMPscript patterns for real templates.
SQL for segmentation
Query data extensions to build precise audiences.
Deliverability & reporting
Land in the inbox and measure what matters.
Curriculum
8 modules, built around hands-on labs — not slideware.
Email Studio
Templates, sends, and deliverability foundations.
Journey Builder
Design and operate customer journeys.
Automation Studio
Automate imports, queries, and sends.
Contact Builder & Data Extensions
Model your marketing data cleanly.
Content Builder & Mobile Studio
Reusable content and mobile channels.
AMPscript
Dynamic, personalized message content.
SQL & Segmentation
Audience queries that scale.
Deliverability, Reporting & Intelligence
Land, measure, and improve.
Hands-on, not hypothetical
Every module ends in a lab using a real org and business scenarios — the way your team will actually work.
Explore other tracks
Bundle multiple platforms into a single role-based curriculum.
Frequently asked questions
Everything enrolment and delivery.
Who should attend this program?+
Anyone whose role touches the platform — from marketing and business users to admins, developers, architects and leadership. Content is delivered in role-based lanes so every attendee learns exactly what moves their work forward.
How is the training delivered?+
Live and instructor-led. Choose virtual, on-site, or hybrid delivery. Every module ends in a hands-on lab in a real Salesforce org.
Do participants get a certificate?+
Yes — every participant receives a Genetrix certificate of completion, plus 30 days of post-training support from your instructor.
How is pricing calculated?+
Every engagement is scoped to your team — size, roles, delivery format, industry and customization. We quote transparently after a short discovery call, so you only pay for what your team actually needs.
Ready to bring Marketing Cloud in-house?
Tell us your team size, roles and goals. A Genetrix consultant will call you back with a customized curriculum and quote — no list price, no surprises.