Market with AI on the next-gen platform
Prepare your teams for the next generation of AI-powered marketing — personalization, journey orchestration, and content generation on Marketing Cloud Next, built on Data Cloud.
Who it's for
This track has a lane for every role that touches the platform.
What you'll learn
Outcomes your team can apply the Monday after training.
Build AI-powered campaigns
Compose end-to-end campaigns that use AI at every step.
AI-powered personalization
Deliver 1:1 experiences using unified customer data.
Journey orchestration
Coordinate journeys across channels with real-time signals.
Intelligent content generation
Generate on-brand copy and creative with AI assistance.
Data Cloud integration
Plug into unified profiles and calculated insights.
Measure & optimize
Instrument every campaign to prove and improve impact.
Curriculum
8 modules, built around hands-on labs — not slideware.
Marketing Cloud Next Overview
The new platform, architecture, and positioning.
Why Marketing Cloud Next?
Where it fits vs classic Marketing Cloud.
AI Features Overview
The AI surface across the platform.
AI-Powered Personalization
Signals, decisions, and delivery.
Journey Orchestration
Cross-channel orchestration patterns.
Content Creation
AI-assisted content, on-brand, at scale.
Data Cloud Integration
Unified data, segments, and activation.
Campaign Optimization
Measurement, experimentation, and iteration.
Hands-on, not hypothetical
Every module ends in a lab using a real org and business scenarios — the way your team will actually work.
Explore other tracks
Bundle multiple platforms into a single role-based curriculum.
Frequently asked questions
Everything enrolment and delivery.
Who should attend this program?+
Anyone whose role touches the platform — from marketing and business users to admins, developers, architects and leadership. Content is delivered in role-based lanes so every attendee learns exactly what moves their work forward.
How is the training delivered?+
Live and instructor-led. Choose virtual, on-site, or hybrid delivery. Every module ends in a hands-on lab in a real Salesforce org.
Do participants get a certificate?+
Yes — every participant receives a Genetrix certificate of completion, plus 30 days of post-training support from your instructor.
How is pricing calculated?+
Every engagement is scoped to your team — size, roles, delivery format, industry and customization. We quote transparently after a short discovery call, so you only pay for what your team actually needs.
Ready to bring Marketing Cloud Next in-house?
Tell us your team size, roles and goals. A Genetrix consultant will call you back with a customized curriculum and quote — no list price, no surprises.